There’s a commercial out for new Samsung Galaxy S II cell phone that I really like. The ad is based upon the idea that no one wants to be “almost.” No one strives to be second, goes for the silver, or wants to be “Uh what’s his name? You know the one.”
I absolutely love that commercial. In part because it’s humorous. In part because it’s true in terms of desire, but it’s not so true in reality. Somehow some of us end up being “almost”, walking away with the silver and saying “It’s better than the bronze.”
So how do people become number two instead of number one? How does “Go for the gold” become “Settle for the silver?”
Well, I’ll give you a hint.
It’s not the economy. If you take a hard look at the numbers there are businesses thriving in this economy. And whether we like it or not, even if the economy was booming, there would still be businesses going under.
It’s not your product. In the 1980’s they sold pet rocks. If you can make money off of selling pet rocks, I’m sure you can make money selling whatever product or service you are trying to sell.
I know. I know. Usually I try to give you "make you feel good" posts or "make you ponder" posts. And me saying that maybe you are why you’re consistently being the runner up doesn’t make you feel good and may not make you want to ponder, but I think you should ponder.
Just trust me on this one.
You’ve heard the cliché “You’re your worse critic.” I’m also sure you’ve heard “My best friends are me, myself, and I.” But what we don’t hear as often is “I’m my own hurdle.” However, sometimes we are our own hurdle. Sometimes we are our biggest obstacle to whatever we are hoping to achieve. Sometimes we impede our own progress. We leave ourselves to sit in the cage with the door completely open for us to phreely fly out.
Sounds kind of ridiculous right? Like the cell phone commercial says "no one wants to be almost…” But it happens, and this is why I think some find themselves being “Uh what’s his name? You know the guy.”