Phind out Phriday: John Gorodetsky, A New York State of Design
Philadelphia has a lot of amazing talent. But, so does the rest of the world. So I thought maybe just maybe you all should be phree to phindout about some not so local talent which you can expect to be posted on Phourth Phridays. This Phourth Phriday, and I thought you should phind out about a guy I met three summers ago. He’s actually the guy who prettys up all of the Phreedum designs. He’s a freelance artist and graphic designer from New York by way of Russia.
Name: John Gregory Gorodetsky
City: Brooklyn, New York (since the age of 4)
Freelance Designer for: 6 years
Phreedum: Who are you in 5 words?
JG: Empathic, pensive, contradictory, on edge
Phreedum: Who has been the most supportive in allowing you to phreely pursue your work as an artist?
JG: My mother. She used to nab stacks of printer paper from her job so I always had supplies to draw on when I was younger.
Phreedum: Who's work/style do you admire?
JG: Salvador Dali because when you look close at his work you can see how precise and masterful his stroke was. And the fact that he painted dreams which to many is a robust and mysterious subject.
Phreedum: What is the most rewarding aspect of your work as an artist?
JG: After so many revisions and talks with the client, once you have a finished and accepted the design it feels so good to just load up the image and sit back and admire it for a while. Also, if you haven't seen the design as a whole in a while then when you finally do you're almost surprised at how good the design came out and can take a minute to pat yourself on the back.
Phreedum: Nothing like taking a moment to enjoy the fruit of your labor.
Phreedum: What's the most challenging aspect of being a designer?
JG: Trying to match your personal style with your employer's own vision, to feel it out so that you get a draft that they are into even if its different from what you're used to or prefer.
Phreedum: How do you define success?
JG: Doesn't take much for me, a little proffit is all it takes really, especially if it’s over a long period.
Phreedum: What's the best advice you ever received?
JG: Actually it was a pretty powerful piece of advice I received in elementary school that I didn't quite understand until I got older. But it was: "The worst regret is not having any at all."
Phreedum: What is unique about doing the work you do in New York?
JG: Well I guess if it has to be anything it’s the constant pressure to keep up with the "Jones's". There are so many people constantly updating their portfolio because of all the competition around. You really have to stay on top with new pieces to represent you.
Phreedum: How does your work as a designer change the lives of others?
JG: My work never had a purpose other than to please myself and make money in the process until I started designing for Phreedum. Then it became about following the vision of Ahyana King and seeing how far a message could be propelled.
Phreedum: Shut up.
JG: No, it’s true. Working for Phreedum has helped me see a different way that art can be used to impact people’s lives.